For founders who’ve outgrown ticket-shops.
The “replace your team with AI” pitch is for people who’ve never actually run a team. We’re an AI-native shop run by someone who has — 20 years of operating businesses, now amplified with the tools of 2026.
We help you figure out what’s worth building.
Then we build it.
01 — Positioning
The market is split. Both halves are losing bets — for different reasons. We sit between them, on purpose.
Hire more engineers. Code like it’s 2018. Wait it out.
Fire the team. Agents will ship it cheaper and faster, forever.
AI-native execution, run by someone who’s spent two decades actually running businesses. The boring is gone. The judgement stays.
AI removes the boring — the recurrent work that should have been automated five years ago. What it doesn’t do is the thinking: knowing what to build, who it’s for, why it matters, what to ship now and what to defer. Get those wrong and the right code ships for the wrong product.
02 — Engagement
Not a discovery sprint. Not a deck. We sit with you and pressure-test the idea before either of us writes a line of code. If we think it needs reshaping, we say so. Sometimes the best ROI we deliver is telling you not to build a thing yet.
Yes, we use AI to ship faster than agencies that don’t. No, we don’t ship the slop those agencies ship — we read every line and we own the architecture. Speed because of judgement, not despite it.
We’re not a vendor you brief once and chase for status updates. We’re there when the hard product decisions get made. If you don’t want a partner in those rooms, we’re the wrong fit — and we’ll tell you that upfront.
03 — Filter
The hardest 100 words on the page. On purpose.
But if you want someone in the room with you, who’ll disagree when they think you’re wrong, who uses AI to amplify the work instead of replacing it, and who’s actually run businesses at scale before — that’s the work.
04 — Proof
Not testimonials. Actual work, with the thinking behind it visible.
Operator scar tissue
A travel-eSIM platform I architected, built, and still maintain for a client — tens of thousands of users, seven product surfaces, multi-provider backend. The code is AI-native, running at commercial scale.
Live · AI-native · teardown drafting
Read →AI-native, end-to-end
An ANAF-integrated invoice and accounting platform, built AI-native end-to-end. Fully functional, in daily internal use — the books we run the company on. SaaS spinoff planned for Romanian freelancers.
Live · in internal use · SaaS spinoff planned
Read →Open-source · MVP
One shared database, any LLM. The personal-context store that frees your project knowledge from whichever assistant you used last — open-source release planned.
MVP · in internal use · open-source planned
Read →The next chapter in software isn’t about who writes the code — AI does that pretty well.
It’s about who knows what’s worth building.
We’ve spent 20 years figuring that out. We build with the tools of 2026.
Tell us your idea